Optimo Print and Digital Brand Guidelines

For the Optimo brand guidelines project, I developed a comprehensive design system to maintain strong brand recognition across both print and digital applications. The guidelines set clear rules for logo configurations, spacing requirements, and incorrect usage. I established a versatile seven colour palette, complemented by a structured typographic hierarchy featuring VAG Rounded Std and Open Sans for web compatibility. A key focus of the project was defining a clear iconography and infographic framework. I detailed strict guidance on icon weights, background options and category lockups to ensure visual consistency and clear communication across all touch points.